Our Story

Why Diana Started SEND Help Today

Supportive parent-child moment

SEND Help Today was born from one mother's quiet heartbreak.

For years, our founder Diana knew something wasn't right. Her child was bright, curious, creative — but also overwhelmed, misunderstood, and increasingly shut out of the system that was supposed to support them. What began as a "wait and see" suggestion from teachers spiralled into years of unanswered questions, inconsistent advice, long waiting lists, and moments of deep isolation.

Like so many parents of neurodivergent children, Diana had to become everything at once: researcher, advocate, case manager, negotiator, and emotional anchor — often with no map to follow.

She sat through appointment after appointment hearing phrases like "It's borderline", "Come back in a year", "We can't assess yet", "He doesn't meet threshold".

Every answer created a new question.
Every handoff created a new dead end.
Every missed sign came with guilt.

And behind all of it was the same quiet truth: She felt completely alone.

When the diagnosis finally came, the relief was real — but so was the realisation that the journey was only just beginning. Therapists, EHCPs, local authorities, specialist tutors, waiting lists, assessments, appeals… every parent she spoke to had the same story: a maze with no guide.

So Diana made a decision.

If the system wouldn't provide clarity, she would build it.
If parents felt alone, she would create somewhere they never had to feel that again.
If navigating the neurodiversity world felt impossible, she would build a path through it.

SEND Help Today exists because no parent should struggle in silence.
Because early support matters.
Because information should be clear, not confusing.
And because families deserve guidance, not guesswork.

This is more than a website.
It's a hand on your shoulder from someone who has walked the same path.

Our Principles

The Values Behind SEND Help Today

These principles shape every service, partnership, and feature we build:

Clarity Over Complexity

The neurodiversity landscape can feel overwhelming. We simplify what matters, remove jargon, and help parents understand their options quickly and confidently.

Families First, Always

Every recommendation, provider, and pathway must serve the real needs of real families. If it doesn't help parents, we don't include it.

Trust Through Transparency

Clear pricing, clearly stated expertise, honest reviews, no hidden agendas. Parents deserve to make decisions with confidence, not confusion.

Practical Help, Not Noise

Our mission is to shorten the distance between "We think something's wrong" and "We know what to do next." We prioritise actionable guidance over generic advice.

Lived Experience Matters

SEND Help Today is built by people who have been there — whose lives have been shaped by the same experiences, uncertainties, and emotional weight. Empathy is baked into every feature.

No Parent Left Alone

Isolation is one of the hardest parts of the journey. Our platform is designed to connect parents with guidance, support, and a community that understands.

Quality Over Quantity

Every professional we list is vetted, verified, and aligned to our mission of supporting neurodivergent children with dignity and care.

Tell us your story

These quick questions help us understand your child's needs so we can recommend the right support.

You'll then get:

  • Expert human review
  • Optional follow-up call
  • Confidential handling of your information
  • Tailored support options
By submitting this form you agree that SEND Help may securely share your details with suitable specialists who may contact you directly. We are not an emergency service. If you or your child are in immediate danger, call 999. Read our full Terms & Privacy Policy.